I found this Interesting

iVillage Member
Registered: 11-13-2011
I found this Interesting
2
Thu, 04-19-2012 - 8:43am
I attended a presentation earlier this week and this point has stuck with me...Desire to NOT experience a loss is three times greater than desire for a gain. I thought this may explain why it is so hard for us to let go even though we know we should. Why so many of us know cognitively what to do but are frustrated waiting for our hearts to catch up. Not an excuse, but a great insight.
Keep on truckin everybody!
I am still away but will catch up on my eas reading tomorrow.
Hopeful
iVillage Member
Registered: 04-20-2009
Thu, 04-19-2012 - 9:11am

That really is an interesting point.

iVillage Member
Registered: 11-13-2011
Thu, 04-19-2012 - 9:57am
I would probably b*tch you took away my 5 also lol. It was a work presentation. Do you happen to work for pharma? Anyway, the presentation was around cognitive biases and was presented by a group called 4inno