Apparently it's National Singles Week

Community Leader
Registered: 07-16-2001
Apparently it's National Singles Week
7
Tue, 09-20-2011 - 6:28pm
Or some title like that.

http://shine.yahoo.com/channel/sex/national-unmarried-singles-week-12-ways-to-celebrate-the-unattached-life-2561094/;_ylt=AiPcnkVehNmTJS4Ioa12hnOBbqU5

I'm pretty sure we all "celebrate" it year round. Do you think a "week" is really necessary? I do think there needs to be a better awareness of just how many people out there are single-almost half the population, or over 99.6 million Americans according to this article. Do you think the majority of people realize that? I'm not sure marketers do. The singles content here at iVillage is essentially gone and what's here is old. I complain, but nothing changes.

Do you think we're ignored as a group?
Avatar for floridagirl52
iVillage Member
Registered: 10-16-2006
Tue, 09-20-2011 - 6:54pm

I think that it's considered the norm to be part of a couple, so I think that single people are often marginalized in our culture, even though there are so many of us.

I also think that coupled up people get "single amnesia"--they just simpy forget/block out thier single life.

iVillage Member
Registered: 11-28-1999
Tue, 09-20-2011 - 9:54pm

Did you notice some of the suggestions in this article though?

Community Leader
Registered: 07-16-2001
Tue, 09-20-2011 - 10:20pm
I agree! It seems to be written by someone who has no knowledge of actually being single!
iVillage Member
Registered: 06-03-2009
Tue, 09-20-2011 - 11:28pm
I don't get why they're including unmarried persons in what seems like singles awareness week lol. You can be unmarried and in a long term relationship, therefore you aren't single. From a marketing standpoint I think many products and services do specifically target singles. But I also think there are plenty of products and services that are aimed specifically at women and its clear that the only women of interest are those that are married with children.

From a social standpoint I think singles are more often ignored. It's how tickets to events come in groups of 2. Invitations to major events always assume you plus a significant other. Restaurant deals are for 2 meals. Etc. It's the whole being stared at when you show up somewhere alone or when you say "no just one please" that gets really irritating.
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iVillage Member
Registered: 02-26-2011
Wed, 09-21-2011 - 3:52am

I think there's a week or a day for everything and that it is usually a marketing ploy no worse nor better than Valentine's Day.

Community Leader
Registered: 07-16-2001
Wed, 09-21-2011 - 8:15am

Me too, Marina.

iVillage Member
Registered: 11-28-1999
Wed, 09-21-2011 - 10:08am

The only things I can think of off the top of my head that are marketed for singles are food--single serving packages.