Kraft to cut salt in its North American
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|Fri, 03-19-2010 - 8:14pm|
Kraft to cut salt in its North American foodsPORTLAND, Ore. — Kraft Foods Inc. said Wednesday that it will cut the salt in its products that are sold in North America by an average of 10 percent over the next two years to appeal to health-conscious consumers.
By SARAH SKIDMORE (AP) – 2 days ago
The changes at Kraft, the largest U.S. food maker, will affect more than 1,000 products and eliminate more than 10 million pounds of salt over the two-year period, the company said.
Kraft and other food makers have cut their use of sodium in recent years. Among other cuts, the company said this latest move will cut the salt in Oscar Mayer Bologna by 17 percent, Easy Mac Cups by 20 percent and Velveeta by 10 percent.
"We are reducing sodium because it's good for consumers and, if done properly, it's good for business," Rhonda Jordan, president of health & wellness at Kraft Foods, said in a statement. "A growing number of consumers are concerned about their sodium intake, and we want to help them translate their intentions into actions."
Health experts generally agree Americans eat too much salt and the vast majority of it comes from processed food. The excess is dangerous because salt contributes to high blood pressure, which can lead to stroke, kidney disease, heart disease or heart failure.
Many health leaders have urged food makers to reformulate their products to reduce salt.
Dietary guidelines generally limit healthy adults to about a teaspoon, or 2,300 milligrams of sodium, a day. People who are most sensitive to salt — African Americans, people with high blood pressure and others — should limit their daily intake to 1500 milligrams, according to the Food and Drug Administration.
At least a "big name" is jumping on the bandwagon, though. With the weight loss craze to fight growing obesity, there's a wealth of "low fat" or "reduced fat" products now out there. Problem is, most of the time, the amount of salt stays high... And *most* people may also need to watch their salt intake as well as their fat intake...
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