Feeling Down? Buy Lipstick!
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Feeling Down? Buy Lipstick!
| Wed, 12-09-2009 - 4:07pm |
During the recession or after a tragedy, cosmetic sales tend to increase. There's even an investment term for the phenomenon—the Lipstick Indicator, coined by Leonard Lauder (chairman of Estee Lauder), who realized that during tough economic times, his lipstick sales increased.
The question is, what is it about adding a beauty boost to their routine that makes women feel better about themselves in tough times? In other words, what is the psychology behind looking good?
Read more.
The question is, what is it about adding a beauty boost to their routine that makes women feel better about themselves in tough times? In other words, what is the psychology behind looking good?
Read more.

