Bye Bye Super Size...

iVillage Member
Registered: 12-02-2003
Bye Bye Super Size...
11
Tue, 03-02-2004 - 9:42pm
taken from http://www.cnn.com/2004/US/03/02/mcdonalds.supersize.ap/index.html

"Say goodbye to those super-sized fries -- McDonald's is slimming down its menu.

The hamburger giant has started phasing out its trademark Supersize fries and drinks in its U.S. restaurants as part of an effort to simplify its menu and give customers choices that support a balanced lifestyle, a company spokesman said Tuesday.

By the end of 2004, super size will no longer be available at the nation's 13,000-plus McDonald's outlets except in certain promotions, McDonald's spokesman Walt Riker said.

The move comes as the world's largest restaurant company, and fast-food chains in general, are under growing public pressure to give consumers healthier food options in a nation that has suddenly become aware of its bulging waistline and the health dangers that come with it."



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iVillage Member
Registered: 01-07-2004
Fri, 03-05-2004 - 1:17pm
Actually, it is very profitable. However, the liability they see in future will outweigh (excuse the pun there) the profitability of the product.

Basically, they are trying very hard to stop any future frivolous lawsuits that are coming their way. This only leads me to believe that the past lawsuit has opened the door to more and fast food like Macadoo's, Wendy's ect will head them off at the pass.

I also think that it will also be more profitable in the long run if said fast food places focus marketing and product placement to enhance their image for the dieting consumer. In fact, I applaud their marketing teams and research teams. From a business stand point very good analyzation as well as placement plans for the furture.

AKK, chicas....can you tell I am getting ready for a MBA?

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