cool Dove ad campaign
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cool Dove ad campaign
| Tue, 06-28-2005 - 4:04pm |
i just saw a new billboard on a bus shelter near my office - it is for Dove firming cream "tested on real curves" and it features a life-sized full-body photo of a woman (from behind) with a very normal, attainable, healthy body wearing nothing but a pair of white undies and bra. i don't think i have ever seen a cosmetic product advertised with a normal-sized woman before, and certainly not by glorifying her body like that. it was really refreshing to see!

Have you seen the commercials on TV?