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|Sat, 05-01-2010 - 4:13pm|
ok, seriously? enfamil is making chocolate flavored formula!!!!!
-Jenna Mc carthy
As a mom of two frequently picky eaters, I’m all about sneaking in nutrition where I can. I make my own organic smoothies and steathily blend carrots into my marinara sauce. If putting a little whipped cream on top of the fresh berries guarantees me a clean bowl, I don’t see much harm in it. As the song says, a spoonful of sugar helps the medicine go down.
But chocolate formula?
Oh yes! The supplement giant Enfamil recently gave birth to an exciting new product, Enfagrow™ PREMIUM™ Chocolate. (I guess you can trademark PREMIUM™ if you put it in all caps, but nobody owns the rights to chocolate, apparently.) I can see the clever little marketing team sitting around their faux-mahogany conference room table now.
“Chocolate has antioxidants!” one screams.
“General Mills makes chocolate Cheerios,” another trills.
“I was raised on chocolate Pop-Tarts,” chimes in a third.
“Moms will buy anything,” they all think to themselves.
And a product was born. Except where was the voice of reason in all of this, the one asking, Do kids 12 months and older really need any sort of formula? And what about just feeding them real, wholesome food? And don’t forget, Won’t it be hard to get kids to switch back to real, plain milk after they've had this doctored-up drink?
I believe most things are fine in moderation, and wouldn’t dream of denying my children the pleasures of chocolate. I look forward to the day I can show them that it’s even more impossibly delicious alongside a nice glass of merlot. But I’m going to pass on the PREMIUM™ toddler shakes. And keep fast-fowarding through the commercials (thanks TiVo!), just in case.