chocolate formula?!?!

iVillage Member
Registered: 02-22-2010
chocolate formula?!?!
30
Sat, 05-01-2010 - 4:13pm

ok, seriously? enfamil is making chocolate flavored formula!!!!!

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-Jenna Mc carthy

As a mom of two frequently picky eaters, I’m all about sneaking in nutrition where I can. I make my own organic smoothies and steathily blend carrots into my marinara sauce. If putting a little whipped cream on top of the fresh berries guarantees me a clean bowl, I don’t see much harm in it. As the song says, a spoonful of sugar helps the medicine go down.
But chocolate formula?

Oh yes! The supplement giant Enfamil recently gave birth to an exciting new product, Enfagrow™ PREMIUM™ Chocolate. (I guess you can trademark PREMIUM™ if you put it in all caps, but nobody owns the rights to chocolate, apparently.) I can see the clever little marketing team sitting around their faux-mahogany conference room table now.

“Chocolate has antioxidants!” one screams.

“General Mills makes chocolate Cheerios,” another trills.

“I was raised on chocolate Pop-Tarts,” chimes in a third.

“Moms will buy anything,” they all think to themselves.

And a product was born. Except where was the voice of reason in all of this, the one asking, Do kids 12 months and older really need any sort of formula? And what about just feeding them real, wholesome food? And don’t forget, Won’t it be hard to get kids to switch back to real, plain milk after they've had this doctored-up drink?

I believe most things are fine in moderation, and wouldn’t dream of denying my children the pleasures of chocolate. I look forward to the day I can show them that it’s even more impossibly delicious alongside a nice glass of merlot. But I’m going to pass on the PREMIUM™ toddler shakes. And keep fast-fowarding through the commercials (thanks TiVo!), just in case.


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iVillage Member
Registered: 06-02-2008
Sat, 05-01-2010 - 4:31pm
Seriously?! I dont even know what to say. That is ridiculous. Im sure I will get flamed for this, but picky eaters are caused by parents. It may take some kids a while to like new things (i.e. green veggies, etc) but they can ALL be 'taught' to like them. Chocolate formula for "picky eaters" is just ridiculous. Childhood obesity is already an epidemic in the US. That's just great they're coming out with something else to contribute to that epidemic. SAD.
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iVillage Member
Registered: 07-24-2008
Sat, 05-01-2010 - 5:14pm

I completly agree on the chocolate formula being a ridiculous excuse for picky eaters, that is unbelievable!! However....


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iVillage Member
Registered: 02-22-2010
Sat, 05-01-2010 - 5:18pm
i totally have to confess i had to go make a giant glass of chocolate milk after this tho!! lol i couldn't get the thought out of my mind:) i blame the baby!!




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iVillage Member
Registered: 02-22-2010
Sat, 05-01-2010 - 5:19pm
i was that stubborn kid too!! i once sat at the table staring at a stuffed pepper for 4 hours until bedtime. mom thought she could outlast me:) hee hee




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iVillage Member
Registered: 06-02-2008
Sat, 05-01-2010 - 5:42pm

I think some parents give up too easily. I saw Dr. Alan Green speak last weekend (author of Feeding Baby Green) and he was talking about how it sometimes takes kids 12 times to like a particular food. Maybe even 15! And I know *I* wouldn't be that patient. After the 6th or 7th time I'd probably just give up and say forget it already! But chocolate formula?! Come on now.

BTW.. Amy.. I LOVE your siggy!!! Beautiful!

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iVillage Member
Registered: 10-25-2008
Sat, 05-01-2010 - 5:53pm

i also am not that patient. i have tried several things 5 times or so and she looks like i tried to feed her a cow's eyeball ;P so, i will take that as she is not quite ready to like that just yet!

thank you!! i just had a few made and have spent all afternoon trying to figure out the randomizer! i am SO not tec savvy!!!! lol those ladies on the siggy board are fantastic! so I have some very very pretty new ones rotating through now:)!!






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iVillage Member
Registered: 07-26-2008
Sat, 05-01-2010 - 9:49pm
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Edited 5/2/2010 5:37 pm ET by retzc
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Thanks Michelle!

iVillage Member
Registered: 10-04-2006
Wed, 05-05-2010 - 7:40pm
Chocolate Formula is DUMB. and kids can learn to like anything until they are 3.5 then they decide for themselves. My son would eat ANYTHING spicy, sweet salty until 6 mths ago now. Its too spicy, too green and tonight the Sweet Potato burritos were too " orageny" he said he would eat them if I made them less orange. So I think sometimes parent give in too quickly but I also think at some point kids decide for themselves. and for the record I added more spicy black and kidney beans to his "orange sweet potato mixture and he inhaled it.
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iVillage Member
Registered: 04-21-2006
Wed, 05-05-2010 - 8:58pm

Chololate formula is completely rediculous.

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iVillage Member
Registered: 06-02-2008
Wed, 05-05-2010 - 11:50pm

Let me clarify-- I was really referring to younger babies (before 3ish). I hear ALL the time (not from people on this board, but in real life) "my baby doesnt like avocado"... "she doesnt like peas"... "she doesnt like carrots" etc etc. And babies will learn to like what you give them, if you keep trying. Sometimes it takes 13 times before they like it, but they will eventually learn to like it. There arent many parents out there willing to try something that many times before giving up, therefore the kids never learn to like it.

If I remember correctly from the seminar I went to a couple weeks ago, I think the "critical period" before they start going off on 'their own' is around 3 years old, like the pp stated (actually I think its a little younger but I dont have my notes on me right now). There is something called neophobia of food-- and it's actually a survival trait. When babies are young (before they can walk) they inherently put EVERYTHING in their mouths, and this is the time when you should be introducing new foods. As they get older, they 'grow out of' constantly sticking things in their mouths, and at this point, they have already developed tastes for the foods they've been exposed to and will usually refuse most other food. This is considered a survival trait because back in the day when toddlers were with their parents hunting/gathering (and walking at this point), it could be deadly if they veered off and ate some berries that were poisonous. So by the time they are at this stage (walking), they've already learned to like certain foods and avoid most others.

Basically, if you teach them to like a variety of things that are good for them, 99% of the time, those are the choices they will make as they get older. Of course as they get older, their tastes might change and they will start becoming more independent when it comes to food... but when I hear people say "my kid won't eat ANY veggies! She hates them ALL!"... I really do believe it's a cop out. Children are taught to like different foods and will usually choose the foods they have grown up with and been exposed to (and will also eat them more willingly if they observe their parents eating them too)

Anyway.. my original point was-- chocolate formula is BS. Toddlers do not need chocolate formula. If parents want to give chocolate milk every once in a while as a treat, then that's their choice, but making chocolate formula and marketing it for "picky eaters" is complete BS

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