Hoover Pulls Ads from ABC Soaps

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Registered: 11-15-2001
Hoover Pulls Ads from ABC Soaps
4
Tue, 04-19-2011 - 10:53am

Brian Kirkendall, Vice President of Marketing at Hoover announced on Facebook that Hoover is pulling all their daytime advertising during AMC and OLTL effective April 22. "We're making every attempt to pull our spots from these programs sooner," the letter read. Check out his entire posting here.

Avatar for soapymom67
iVillage Member
Registered: 11-15-2001
Tue, 04-19-2011 - 10:54am

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Registered: 05-03-2006
Tue, 04-19-2011 - 11:03am
When I first saw this post I was thinking exactly like you Lisa...how is this helping the soaps? I'm still a little confused because everyone seems to be amazed that Hoover is doing this and are really happy. I think it would be more helpful if Hoover pulled their ads from ALL of ABC not just during the soaps.

Lisa (aka pixie)

Avatar for nickercam
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Registered: 03-26-2003
Tue, 04-19-2011 - 12:55pm

I had the same thought, Lisa.

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Registered: 10-23-2007
Thu, 04-21-2011 - 3:51pm
I think one thing they think will help is the letter writing campaign by having everyone send something to show their support. It didn't work for any of the other soaps so I don't see them having much luck, unfortunately. I've heard of this in magazines and newspapers but don't quiet understand the logic besides taking a stand for what you think.

I know the campaigns when they canceled GL included sending batteries or lighters (they did not end up doing this due to the postal rules) and adding a "Please keep the light on" or something.