Anyone see the Burger King ad.....

Avatar for sesamemom98
iVillage Member
Registered: 03-26-2003
Anyone see the Burger King ad.....
12
Tue, 04-14-2009 - 3:34pm

...with SpongeBob SquarePants in it?


They're discussing it on MSNBC right now & debating whether it markets to kids or adults; and if it's aimed @ kids, why

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iVillage Member
Registered: 03-18-2003
Tue, 04-14-2009 - 3:54pm
I think it is awful. IMO it is a targeted towards kids and, I agree very sexual in nature. But I don't like Burger King anyway.

Linda
mom to
Alex (16), Rachel (14), Matthew (12)


iVillage Member
Registered: 03-25-2003
Tue, 04-14-2009 - 4:40pm

Now, why are they going to go ruin that song like that??? ;o)

Yes, that's stupid!!! And doesn't fit with selling kids' meals.

But Burger King is also the chain that has put toys from PG-13 movies in their kids meals. I understand trying to appeal to teens, but putting the toy in a kids' meal just doesn't cut it. It was more than one PG-13 movie they've done this with, but the one I'm thinking of now is Wild, Wild West with Will Smith.





iVillage Member
Registered: 07-04-2004
Tue, 04-14-2009 - 7:13pm
We saw it last night while we were clearing the table after dinner and Adam immediately started singing the real version.

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iVillage Member
Registered: 07-04-2004
Tue, 04-14-2009 - 8:33pm
Ok is the you tube version the tv version, really they are showing people with square butts? That doesn't seem like a good marketing decision.

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iVillage Member
Registered: 01-28-2004
Tue, 04-14-2009 - 9:51pm
better reason why we boycott tv.

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iVillage Member
Registered: 06-24-2005
Wed, 04-15-2009 - 1:28am

Let's see. I like Baby Got Back. I freaking LOVE the Burger King and I like Sponge Bob sooo... I thought it was hilarious!!!! I don't think most kids would get it since its an old song. All the adds with the King in it are creepy. That's the funniest part about them!

I do think it isn't appropriate for young kids. IMO, its directed at parents who probably remember the song. It gets stuck in your head pretty easily and if you associate it with BK, you'll go there. That's how I see it maybe working, but I don't know much about advertising.

Now I have that song in my head. lol

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Avatar for bradleyteach
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Registered: 06-29-2001
Wed, 04-15-2009 - 8:17am

I just checked out the youtube link, I guess I don't watch enough t.v. to have seen this, but I just think it's very silly and could lead to a bunch of little kids saying/doing something inappropriate.

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Avatar for sesamemom98
iVillage Member
Registered: 03-26-2003
Wed, 04-15-2009 - 9:15am
ITA!
Thanks to Kelly (mom2emsopmax) for my beautiful siggy! Photobucket
iVillage Member
Registered: 07-04-2004
Wed, 04-15-2009 - 9:29am

I'm not sure that associating big square butts with BK is really what they want?

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iVillage Member
Registered: 03-25-2003
Wed, 04-15-2009 - 11:37am

They have another stupid commercial about their little bitty burgers (the burger shots). They show a midget riding (possibly) a shetland pony, herding up these little bitty cows (that you can tell is a camera thing..they are proportionate to regular cows).

Anyway--anyone else remember when they tried the mini-burgers in the 80s and it didn't last????

I don't see the purpose of the little burgers myself.





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