Ads for abortion?

iVillage Member
Registered: 10-28-2005
Ads for abortion?
Mon, 05-24-2010 - 8:20am

They're starting in the UK according to this article. Do you think the US could get them too?

Marie Stopes launches first UK TV ads for abortion services

Controversial campaign aims to 'empower women to reach confident, informed decisions about their sexual health'

  • Mark Sweney

  •, Monday 24 May 2010 11.38 BST

  • Sexual health charity Marie Stopes will tonight launch the first UK TV commercial to offer advice on abortion services.

    The TV ad shown on Channel 4 at 10.10pm tonight, features a number of women from different walks of life who are "late". A voiceover says that being late for a period could mean pregnancy.

    "If you're pregnant and not sure what to do Marie Stopes International can help," runs the voiceover. The ad finishes with the strapline "Are you late?"

    The controversial campaign, which anti-abortion campaign group Life has said is "grotesque", will not be aired by Channel 4 in Northern Ireland because abortion is still illegal in the province.

    For the video and more of the article, read here:

    iVillage Member
    Registered: 02-06-2009
    Mon, 05-24-2010 - 2:13pm

    Just have to point out that calling these 'abortion ads' is incredibly misleading. They're advertising an advice service, not an abortion service. Marie Stopes centres will offer counselling to the undecided and cover BOTH choices. I believe they also tell women about the social services available if they decide to keep the baby, though I'm not certain on that.

    Anyway - not abortion ads. Ads for a charity supporting women who aren't sure what to do about their pregnancy.

    Meez 3D avatar avatars games
    iVillage Member
    Registered: 11-29-2005
    Mon, 05-24-2010 - 4:45pm


    I would agree, it certainly doesn't sound like these ads are advertising abortion so much as counseling.

    *I* would much rather see ads for non-biased counseling services than the ones I see like "Birthright" which offer one-sided counseling.

    But I don't think I'll see any ads like these anytime soon in the US.


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    iVillage Member
    Registered: 01-04-2006
    Mon, 05-24-2010 - 7:53pm

    I was worried when I heard about this.

    An advert for abortion is not what I want to see. An advert is meant to persuade someone to do something. Not appropriate for abortion.

    But, this is not an advert for abortion.

    This is an advert for a supportive counselling service for women with an unplanned pregnancy. So, I'm all in favour of this. Information and support is always good!

    As Spencer said, I don't think the US will get this. From my perspective, abortion seems to be a real hot topic in the US. It's a shame because support is vital for women to be able to make a free, informed choice.

    Rose, loved for life by Meghan and mama to Michael Lloyd (24th May 2005), Ella Morghan (5th Jan 2008) and Jolie Bryna (12th May 2010). Co-parenting with André and René.



    Rose, loved for life by Meghan and mama to Michael Lloyd (24th May 2005), Ella Morghan (5th Jan 2008) and Jolie Bryna (12th May 2010). Co-parenting with André and René.
    iVillage Member
    Registered: 10-11-2005
    Tue, 05-25-2010 - 5:51pm

    I think it would go over like a lead balloon here in the states. And I'm pro-choice. But OMG, just couldn't see that on tv here in the states.


    ~~Sam stitches well with others, runs with scissors in her pocket. Cheerful and stupid.
    iVillage Member
    Registered: 03-07-2008
    Mon, 05-31-2010 - 9:02am

    Not an abortion advert! I get distraught at sensationalist language to sell papers

    I watched the ad and I don't see any problems with it. My hope is that they'll have a series of adverts on the same line with different women in different socio economic conditions, different ages, marital status, etc to reflect that it isn't only poor, young women who need pg advice.

    iVillage Member
    Registered: 02-06-2009
    Wed, 06-02-2010 - 8:22am

    Yes, that was my one issue with it. It didn't show women eg with partners, discussing their options together with a Marie Stopes counsellor. Or women with a couple of kids already. It did sort of come across that their target audience is pregnant 'girls' rather than women.

    Meez 3D avatar avatars games
    iVillage Member
    Registered: 03-07-2008
    Wed, 06-02-2010 - 10:30am
    There was one woman with a pushchair and a nursery age child walking next to her but the other 2 were very young.