Uruguayans online to reform abortion law

So, a bunch of Uruguayans, some public servants, some private citizens, some celebrities, have banded together online to try to accelerate the movement for abortion reform in that nation.

http://www.reuters.com/article/internetNews/idUSN1142905420070611

Is this the new face of legislative reform? Can hanging around online change the law? Is it more meaningful for an employee of the gov't to make a public statement of a privately held belief, or for the celebrity singer to sign on?

(is anyone else around here interested in global abortion politics, or only US?)