Breastfeeding Gestapo Moves to Ban Free Formula Samples from Hospitals

Community Leader
Registered: 10-01-2010
Breastfeeding Gestapo Moves to Ban Free Formula Samples from Hospitals
13
Wed, 04-11-2012 - 1:28pm
Breastfeeding Gestapo Moves to Ban Free Formula Samples from Hospitals

When you deliver a baby in a hospital you get a nice big swag bag of supplies to take home with you. Mine contained swaddle blankets, diapers, Vaseline, a baby brush, a nasal aspirator, giant maxi pads, mesh panties, nipples, and baby formula. But the consumer advocate group Public Citizen takes exception to the formula freebies. In a letter sent out to 2600 hospitals across the country they demand that healthcare facilities "immediately discontinue the distribution of commercial infant formula manufacturer discharge bags," claiming it undermines women's success at breastfeeding. What they failed to explain is why a woman's decision regarding her own [breasts] is anyone's business but her own.

While Public Citizen

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iVillage Member
Registered: 07-11-2006

Wow. Did anyone note signers of the "Big Meannie's" letter? Here is the list:

National Organizations

iVillage Member
Registered: 07-11-2006

>>What's wrong with those cute formula "gift" bags?

For decades, formula companies have given out attractive diaper bags to maternity patients at discharge, and parents often appreciate receiving a free gift. But these free gifts are a marketing technique used to boost sales of formula, and evidence now shows that these free gifts hurt breastfeeding.....

These "gift bags" are such an effective marketing technique that they are used as an example in marketing textbooks. The bags are not really free. They cost the companies less than $7 each, but a year of brand-name baby formula costs parents up to $2,000, a substantial portion of which goes to marketing. The bags only advertise the most expensive brands of formula, costing parents about 66% more than store brands. Hospital-based marketing clearly pays off, with most parents buying the same brand they got in the hospital. Thus, the bags affect all parents, no matter how they choose to feed their baby<<

http://massbreastfeeding.org/providers/diaperBags.html

iVillage Member
Registered: 05-20-2008

Here is a good article that rebuts the claims of the free formula sample defenders like the author of this article, whom I suspect may have a connection with the International Formula Console:

[How Far We Haven't Come] Proposed Ban on Formula Samples in Hospitals Spurs ‘Nipple Nazi’ Moniker For Lactivists, Again

“How Far We Haven’t Come”

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iVillage Member
Registered: 07-11-2006

Worth repeating:

But what saddens me the most about the argument is that so many

iVillage Member
Registered: 05-20-2008
It has always bothered me that so many women just assume the status quo when it comes to maternity and BF support in the workplace. Rather then try and improve the situation for mother who work they just assume the nothing can be done and thus such women need free formula samples. Even if that premise was true, the free samples don't really help such working moms anywhere near as much as they think they do. People seem to have an exaggerated idea of just how many samples the average mom is given. I can't understand why it many seem to believe that the formula companies are doing moms a favor by giving away free formula samples rather then it seeing it as it really is, just a marketing ploy to help pad their bottom line.

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iVillage Member
Registered: 03-16-2010
charleen2008 wrote:
iVillage Member
Registered: 05-20-2008
jessica765 wrote:

These are not really mutually exclusive.

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iVillage Member
Registered: 03-16-2010
charleen2008 wrote:

Not so fast. There are actually more then just three parties involved here. First, you have formula companies (Party A), then those moms who plan to FF (Party B),

Community Leader
Registered: 10-01-2010
charleen2008 wrote:

Not so fast. There are actually more then just three parties involved here. First, you have formula companies (Party A), then those moms who plan to FF (Party B),

iVillage Member
Registered: 05-20-2008
jessica765 wrote:

If the bags were

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