Cruel jab at moms who don't breastfeed??

Community Leader
Registered: 10-01-2010
Cruel jab at moms who don't breastfeed??
17
Tue, 02-05-2013 - 3:18pm


Do you think removing pictures of babies from formula ads is a "cruel jab at moms who don't breastfeed"?

From the article:

- feel like social outcasts

- No more adorable blue-eyed babies on formula cans

- It's almost like they think feeding a baby formula is some sort of crime.

- this just seems so outrageous and unnecessary

- moms who don't breastfeed are "frowned upon," if not flat-out scolded

- the lactation consultant pacing back and forth outside my hospital room after I had my son like some sort of Nazi

- a mother should never be made to feel like she's doing something wrong because of how she chooses to nourish her child

- Making moms feel like bad parents if they don't feed their babies the way the government wants them

- isn't going to accomplish a damn thing.

Banning Babies From Formula Ads Is a Cruel Jab at Moms Who Don't Breastfeed

Moms in Sweden who choose to formula feed their babies instead of breastfeeding them may feel like social outcasts pretty soon, because the country is considering banning babies' images from all baby formula ads.

Read more: http://thestir.cafemom.com/baby/146246/banning_babies_from_formula_ads

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Community Leader
Registered: 10-01-2010
Tue, 02-05-2013 - 3:22pm

witch_power wrote:
<p>- No more adorable blue-eyed babies on formula cans

This jumped out at me - what if your baby has brown eyes??

Isn't having blue-eyed babies on the cans a cruel jab at moms with brown-eyed babies??

iVillage Member
Registered: 01-04-2002
Tue, 02-05-2013 - 10:41pm
What a weird article. I don't remember pictures of babies on my formula cans and my baby had formula as recently as 2012. I did a google image search and Walmart formula has a picture of a teddy bear, Target has a picture of a lamb, Enfamil has a duck or bunny, Simulac also has a bear (or no picture at all). Only Gerber has the Gerber baby picture (and I never bought Good Start). I had to start giving my youngest two children formula when I returned to work. No one scolded me or made me feel like an outcast or a bad parent. My lactation consultant and my Dr were lovely and helpful and kind but ultimately pumping just didn't work. I really don't think showing or not showing a picture of a baby on a formula can matters at all. I did talk to my pediatrician before starting formula and followed her recommendations. I think the blurb about consulting a Dr first is fine too.
Community Leader
Registered: 10-01-2010
Tue, 02-05-2013 - 11:27pm

Apparently the article is about moms in Sweden - I guess that they are behind us in removing baby pics from formula cans. I do recall in the past that we did have baby pics on our formula cans - and there was an uproar at the time that they decided to remove them here.

Sweden mulls banning babies in formula ads

The law, under preparation by Sweden’s ministry for rural affairs, would mean that ads for infant formula could only be published in scientific journals and in publications specializing in infant care.

It would also ban infant formula makers from featuring babies on the packaging, to avoid idealizing use of the product. Instead, packaging should feature a graphic description of how to prepare the product.

Offering free samples of infant formula or selling the products at a discounted price would be strictly forbidden. And the packaging information could not suggest that formula was a good alternative to, or better choice than, breastfeeding.

The packaging should also clearly state that parents should not give formula to babies without a recommendation from a person with the appropriate training, according to the memorandum from the ministry.

Read more: http://www.thelocal.se/44294/20121107/

iVillage Member
Registered: 05-20-2008
Tue, 02-05-2013 - 11:46pm
No, this is much ado about nothing. If the author of this article is genuine in her POV then I think she is overacting If the formula cans had never had pictures of cute babies on them to begin with then no one would be throwing a stink. Some FF moms will throw a stink based on some trumped up BS about how this makes FF moms feel bad or is a slam against FF'ing or whatever but soon they will forget about it and find it really does not change how they are viewed. It's like arguing that the fact that a bottle of children's Tylenol does not have a cute kid on the label is an insult to users of said product. Of course, with any article like this, I always wonder if it is written by someone working for the national formula council or some other formula company PR firm trying to create outrage over it becuase they know that the cute baby on the cans really do increase use of formula and thus increase sales.

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iVillage Member
Registered: 01-04-2002
Wed, 02-06-2013 - 8:13am
I really, really wish people would stop using "Nazi" as a go-to term whenever they want to express that someone is overbearing or rude or whatever. The lactation consultant may have been pacing but the Nazis slaughtered millions of people. It's a very offensive, over the top comparison.
Community Leader
Registered: 10-01-2010
Wed, 02-06-2013 - 10:10am

Charleen - it's been a while! It's good to see you here, debating again!

We've got some great topics and several people dropping in, so I hope that we can get the board jumping again!

Community Leader
Registered: 10-01-2010
Wed, 02-06-2013 - 10:15am

melodielyn wrote:
I really, really wish people would stop using "Nazi" as a go-to term whenever they want to express that someone is overbearing or rude or whatever. The lactation consultant may have been pacing but the Nazis slaughtered millions of people. It's a very offensive, over the top comparison.

I agree - people toss that word around much too casually. I am sure they would never want that said about their own actions, by someone who disagrees with them...

iVillage Member
Registered: 09-01-2002
Wed, 02-06-2013 - 10:46am

Interesting articles, WP.  I'm more surprised by the "generous" (more than 6 months) of maternity leave it seems all moms in Sweden get. Surprised  Taking up to a year off from work after each baby makes it near impossible for moms as a whole to stay relevant in the workforce. 

That said, I don't think removing baby images from formula ads is a cruel jab at Swedish moms who use formula.  More surprising is the expectation that moms stay home for up to a year.  *THAT'S* pressure to breastfeed in and of itself.  The experts in Sweden seem certain that BF is the better way to go ~ and, years after BF'ing my own children ~ I'm still not 100% convinced.

Community Leader
Registered: 10-01-2010
Wed, 02-06-2013 - 10:54am

thardy2001 wrote:
<p>Interesting articles, WP.  I'm more surprised by the "generous" (more than 6 months) of maternity leave it seems all moms in Sweden get. Taking up to a year off from work after each baby makes it near impossible for moms as a whole to stay relevant in the workforce. </p><p> More surprising is the expectation that moms stay home for up to a year.  *THAT'S* pressure to breastfeed in and of itself..</p>

That's interesting! Here in Canada we have a 1 year maternity leave for many years now, and I never thought of it as pressure to breastfeed. And most moms here don't after the first few months.

I thought it was a privilage to get to stay home and bond with your baby - breastfeed or formula. But I can see how some might think that it is pressure. I wonder how many use their year off here in Canada?

As a work-at-home mom, I never really thought about how staying home for a year for each child would affect their job? We do have legislation to hold the mother's job till she comes back, but I don't know how well that works in actual practice.

Community Leader
Registered: 10-01-2010
Wed, 02-06-2013 - 11:00am

How Maternity Leave Is Failing Canadian Women

Increasing the birthrate. Letting mothers take care of their young children without damaging their careers. Extended maternity leave was enacted for all the right reasons. So what went wrong?

For many working moms, Canada’s year-long parental-leave policy feels like a trap. It lures parents into believing that the country supports them and their babies, but it ultimately leaves ambitious moms scrambling for the careers they want.

Read more: http://www.readersdigest.ca/health/family/pregnant-pause-how-maternity-leave-is-setting-canadian-mothers-back?page=0,4

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