Does formula marketing increase guilt in new mothers?

iVillage Member
Registered: 07-11-2006
Does formula marketing increase guilt in new mothers?
Sun, 08-12-2012 - 2:23pm

What do you think? Beyond the recent link/post is there evidence one way or another? My gut instinct is, yes, formula marketing increases negative feelings toward breastfeeding and creates the sense the formula is the healer.

I stumbled on to this peripherally related paper, which encouraged libraries to offer balanced formula feeding information.

Information Seeking Needs of Mothers Who Bottle-Feed Their Young Infants: How the Information Seeking Process Affects Them and What Libraries Can Do to Help … more

 

"Information sources that helped relieve negative emotions were valued as helpful by all interviewees. This was regardless of the creditability [sic] of the information source."