Efffective pro-BF'ing PSA?

iVillage Member
Registered: 05-20-2008
Efffective pro-BF'ing PSA?
29
Tue, 12-28-2010 - 10:40pm

I found this BF advocacy PSA on Youtube and it was OK until the very end when I saw something that really bothered me. Watch it yourself and see if you see the same issue I saw with it.

This reminded me of some other WIC pro-BF PSA's that where trying to encourage young moms to BF but didn't show a single mom actually BF'ing the any of them. How are you supposed to encourage moms to BF is BF'ing is something unacceptable to show on TV?

Photobucket

Pages

iVillage Member
Registered: 04-13-2008
Wed, 12-29-2010 - 1:23am

What the? I understand that some mothers feel more comfortable themselves to have a cover when NIP. This is their right.

But this mother is quite obviously in her own home with her baby, and using a cover. Makes it seem like something you even hide from yourself. And something that is not so convenient. Great way to promote BF, not.

Teresa

iVillage Member
Registered: 07-11-2006
Wed, 12-29-2010 - 9:01am

I'm curious to know what audience the PSA was directed at. IMO, breastfeeding isn't all that linked to "educational plastic toys". Quite the contrary, I believe the brain affects are much more related to interpersonal interactions.

iVillage Member
Registered: 11-29-2005
Wed, 12-29-2010 - 9:28am
The video won't play for me. I gather they shoe BFing but only with a cover? Way to go. Not.

 


Powered by
iVillage Member
Registered: 07-11-2006
Wed, 12-29-2010 - 1:48pm
iVillage Member
Registered: 05-20-2008
Wed, 12-29-2010 - 6:11pm

The video shows a mother BF'in in her own home with a cover which is totally unatural and sends the wrong message IMO. If she was BF'ing around

Photobucket

iVillage Member
Registered: 01-07-2005
Wed, 12-29-2010 - 9:26pm
I do not think the baby and the mother are related hence the cover as she is not breastfeeding. That is what I think....:P The baby is adorable!






Lilypie




iVillage Member
Registered: 05-20-2008
Wed, 12-29-2010 - 10:47pm

If the baby was not the mothers, there are still ways to fake breastfeeding that don't require the use of a cover. Even if that was the reason, I still think it sends the wrong message. if they didn't use an actually nursing mom then why not? I can't think of a good reason why they couldn't simply find a real nursing mom and film her instead.

Photobucket

iVillage Member
Registered: 04-13-2008
Thu, 12-30-2010 - 6:58am

I love the Australian one. I actually laughed out loud even though I am home alone. Perhaps it just appeals to my Aussie sense of humour.

Teresa

Community Leader
Registered: 06-10-2008
Thu, 12-30-2010 - 11:47am
Yeah, I liked the Aussie one too!
Photobucket
Avatar for turtlegirl203
iVillage Member
Registered: 06-04-2002
Fri, 12-31-2010 - 8:25am

The only reason I can think of is that they are aiming this PSA at a population that is resistant to BFing and they are trying to mitigate the immediate "ick factor" reaction which they perceive the target audience will experience. Basically, trying to make BFing seem as "inoffensive" as possible.

That said, I disagree with their strategy. In addition to the fact that it suggests that BFing is something that needs to be hidden even in your own home, simply covering up what is happening under the cover doesn't do anything to convince a mom who is "icked out" by BFing to do it. She still knows what's going on under there.

It just seems like they are trying to advocate BFing, but in the least offensive (and IMHO, effective) way possible. Which does nothing for the cause.

Pages