Formula marketing revisted
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|Tue, 05-27-2003 - 8:16pm|
I'm particularly interested in the last paragraph:
"The goal was to provide accurate, documented information so that future coverage on the editorial pages would present the facts fairly. The editorial board briefings were successfully conducted over a period of several months. No negative editorial appeared in any newspaper subsequent to a visit by the company team. Ultimately, the issue subsided."
This firm was representing the "U.S. formula industry" as an aggregate. Who are they concerned about maintaining thier "reputation" for? Could it possibly be that they want to maintain their reputation for the 4 million new mothers who will be making a feeding/nurturing choice between bf/ff over the next year? This looks to me like more than the matter of one brand over another!