Increasing awareness?

Community Leader
Registered: 10-01-2010
Increasing awareness?
3
Fri, 01-11-2013 - 1:51pm

Do you think that people will find this helpful - or offensive? Too in your face? Or Supportive?

Breastfeeding Coalition campaign touts health benefits for mother, child

The Shelby County Breastfeeding Coalition continues its rollout of a new marketing campaign across the city to raise awareness about the importance of breastfeeding and how it contributes to the overall health of the mother and child.

New images can be seen on a billboard at 3351 Thomas Ave. and transit signs at bus stops in strategic locations around town.

Read more: http://www.memphisdailynews.com/news/2013/jan/10/raising-awareness/

iVillage Member
Registered: 01-04-2002
Sat, 01-12-2013 - 4:44pm

I think those are great points I didn't consider - it could help normalize breastfeeding or encourage women.  I was thinking more about this billboard today and how the message would come across if it were for something else:  "College:  If we could do it you can too!"  or "Home ownership: if we could do it..." etc. and I could see how those messages could be seen as positive/encouraging.  

iVillage Member
Registered: 03-16-2010
Sat, 01-12-2013 - 2:05pm

I don't think it's offensive, though I don't love it, because it isn't really accurate.  (The Shelby County Breastfeeding Coalition does not know if I can breastfeed, either physically or in the context of my work etc.) Maybe it could do something to normalize breastfeeding or encourage mothers who want to do it in communities where it's uncommon, which seems like what they're trying to do. 

iVillage Member
Registered: 01-04-2002
Fri, 01-11-2013 - 5:35pm

I don't think it would be offensive or too in your face.  It might be a bit too blithe or even naive.  I wasn't able to exclusively breastfeed all of my kids - when I was having trouble I don't think a billboard like that would come across as supportive.  I do not know what challenges (if any) the models faced or how those challenges compared to those that I faced.