Loss Aversion

iVillage Member
Registered: 07-11-2006
Loss Aversion
2
Mon, 06-13-2011 - 10:52am

I saw this program that was talking about the way people make decisions and it mentioned Prospect Theory. One part of Prospect Theory, which applies to our debate is Loss Aversion.

People more often will make decisions to avoid loss than to come out ahead.

From Wiki:

This leads to

Community Leader
Registered: 10-01-2010
Mon, 06-13-2011 - 1:24pm

So those of us who struggled to succeed in BFing have "risk seeking behaviour?" ;)

iVillage Member
Registered: 07-11-2006
Mon, 06-13-2011 - 2:14pm

I guess so! Going for the gold, so to speak.