NEWS: Breastfeeding advocates go overboard
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|Wed, 02-29-2012 - 12:56am|
When New Zealand rugby star Piri Weepu signed on to do an anti-smoking public service announcement, he couldn’t have known that he was about to land himself in the middle of a breastfeeding controversy.
To shoot the “Smoking, Not Our Future” PSA, a camera crew followed the All Blacks player around for a day, including some time spent with Piri and his daughters Keira and Taylor at their home.
“He happened to feed the 6-month-old briefly while they were there,” says Health Sponsorship Council chief executive Iain Potter. “It was a nice little poignant moment….”
That “nice little poignant moment,” though, prompted a whole lot of negative feedback from breastfeeding advocates, including the College of Midwives and La Leche League, who complained that the photo of Piri bottle-feeding his baby would do their cause “significant” damage.
Articles continues here: http://blogs.babycenter.com/mom_stories/02282012-piri-weepu-breastfeeding-advocates-go-overboard/