OT--a small victory

iVillage Member
Registered: 03-26-2003
OT--a small victory
2
Thu, 05-15-2003 - 11:20pm
We have a pharmacy around here called Pharmacie Jean-Coutu. It is one chain that is across Québec, and parts of New Brunswick and Ontario.

They produce a pamphlet on infant feeding and pretty much sabotage breastfeeding in it, chock full of falseties. They pay little attention to breastfeeding in it, and 2/3 of this pamphlet deals with formula-feeding practices. Of course, PJC (as it is known as) makes no money off moms who bf (unless it is a rare pump or pack of nursing pads they buy, or ok, a few bottles hre or there) but makes lots of money off formula and many more bottles there too.

So obviously their interest, their invested interest is in promoting formula through and through.

Example: "the mother's diet is very important WRT the quality of milk she produces." That kind of misinformation.

Well, our regional bf promotional committee president had a long talk with PJC's CEO yesterday, trying to get him to see how this is hurting bfing moms, giving out such misinformation. Says it was like talking to a brick wall.

After about 45 minutes, she said something along the lines of "we use this pamphlet in our bf monthly meetings as a visual aide when talking of all the misinformation that is out circuling about that bf moms come across that can sabotage their bfing". The CEO said to her out and out that he promised to recall every single pamphlet on infant feeding and to not re-distribute them again if we promise to stop using them as our example of how much misinformation is out there.

I was really excited to see this in my mailbox this evening. ;-)

Fio.

iVillage Member
Registered: 03-27-2003
Fri, 05-16-2003 - 7:00pm
Great news! I guess advertising works both ways! Sherry
iVillage Member
Registered: 03-26-2003
Fri, 05-16-2003 - 10:09pm
Yes, it must! :-)

Fio.