Resistance is futile....

iVillage Member
Registered: 07-11-2006
Resistance is futile....
Thu, 08-02-2012 - 9:07pm

Sooner or later, the Fearless Formula Feeder will be assimilated into the Breastfeeding Borg. One baby step at a time she is beginning to get it.

http://www.fearlessformulafeeder.com/2012/04/why-new-gerber-good-start-ad-irks-me.html

formula company advertising involves so much discussion about breastfeeding being superior, might actually be hurting breastfeeding advocacy.

Ding, ding, we have a winner!

I wish that breastfeeding advocates could see that making formula companies pay homage to the Almighty Breast is serving no one.

Yeah, it is too bad Lactivists are so clueless - maybe they should read the FFFs blog or, then again,...

cue Weissinger circa 1996:

The lactation consultant says, "You have the best chance to provide your baby with the best possible start in life, through the special bond of breastfeeding. The wonderful advantages to you and your baby will last a lifetime." And then the mother bottlefeeds. Why?

In part because that sales pitch could just as easily have come from a commercial baby milk pamphlet. When our phrasing and that of the baby milk industry are interchangeable, one of us is going about it wrong...and it probably isn't the multinationals. Here is some of the language that I think subverts our good intentions every time we use it...

http://www.motherchronicle.com/watchyourlanguage.html