Where is the China adopting WHO Code article?

iVillage Member
Registered: 07-11-2006
Where is the China adopting WHO Code article?
2
Sat, 11-12-2011 - 6:36pm

Didn't I read an article on this board about China adopting the WHO Code and limiting the marketing of infant formula?

Any way, this line from another article caught my attention:

If introduced, the policy would probably dent sales for companies producing formula for newborns, said Titus Wu, a Hong Kong-based analyst with DBS Vickers

http://www.businessweek.com/news/2011-11-10/china-may-ban-infant-formula-ads-to-encourage-breastfeeding.html

Some pro-formula people have indicated that mothers "aren't stupid" and therefore are not affected by the marketing of formula. This article predicts otherwise that mothers are affected by marketing.

[Note: I believe that being influenced by marketing is a normal human thing, having nothing to do with level of intelligence.]

iVillage Member
Registered: 05-20-2008
Sat, 11-12-2011 - 10:43pm
Actually, I don't believe anyone posted any article on China adopting the WHO code. I saw several such articles in my breastfeeding news RSS feed but never got around to posting any of them.

Now as to your comment about marketing. I strongly disagree with the critics who argue that women are too smart to be duped by formula marketing ploys. Everything we know about marketing and ads suggest the people in general can be duped in this way. I posted something recently to this board form a feminist who tried to make that same argument. But as another blogger pointed out in a response to the original blog, this feminist anti-BF critic had previously written about the negative effect beauty product ads and marketing have on women in duping them into feeling bad about their appearance. Now how is it that beauty product marketing can dupe women but not formula marketing. Most likely in many cases some of these critics are mother's who subconsciously feel there were duped by formula marketing but don't want to admit to it. No one likes to admit the can be duped in this way. I also think some of the critics who level this charge are FF'rs-by-choice who simply want to protect there access to free formula, regardless of what impact that may have on BF'rs.Then of course there are the formula company PR people whose job it is to protect the right of formula co's to market formula in underhanded ways. That is why they have a website run by someone else but paid for by them that pushes the argument that women are too smart to be duped by free formula samples to counter the growing trend of hospitals ending the practice of giving away free formula samples.

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iVillage Member
Registered: 07-11-2006
Sun, 11-13-2011 - 9:14am

That is why they have a website run by someone else but paid for by them that pushes the argument that women are too smart to be duped by free formula samples to counter the growing trend of hospitals ending the practice of giving away free formula samples.

BINGO!