Abercrombie & Fitch: Haters of Fat People?

Avatar for cmkristy
iVillage Member
Registered: 07-05-2005
Abercrombie & Fitch: Haters of Fat People?
8
Thu, 05-09-2013 - 9:57am

Even as more and more clothing manufacturers start to make clothing in plus sizes or, as I like to call them, sizes, Abercrombie and Fitch is proudly bucking the trend. It’s not just plus sizes either, A&F women’s pants only go up to a size 10. If you’re a man you can get up to an XXL -- as to not ostracize football dudes and wrestlers.

CEO Mike Jeffries explained it all in a 2006 interview with Salon, “In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely."

A&F is promoting the idea that being cool and being fat are mutually exclusive by making sure that, if their clothes are what’s cool, then fat kids can’t have them. In a time when appearance-based bullying is the most common kind, and eating disorder rates among kids have exploded, A&F wants you to know that if you are a woman above a size 10, you “can’t belong”. Keep it classy A&F. Obviously every thin kid isn’t popular -- one wonders who else they keep out of their clothes if they could find a way.

http://www.ivillage.com/abercrombie-and-fitch-doesn-t-think-fat-people-are-cool/4-a-535729 

How do you feel about the comments made by the CEO of Abercrombie & Fitch? As a parent would these comments prevent you from shopping there in the future?

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Avatar for xxxs
Community Leader
Registered: 01-25-2010
Tue, 05-14-2013 - 12:48am

 Why bring up something from 2006 for?

dragowoman

Avatar for xxxs
Community Leader
Registered: 01-25-2010
Tue, 05-14-2013 - 12:41am

 Try European sizing they tend to be slim.

dragowoman

iVillage Member
Registered: 01-08-2009
Mon, 05-13-2013 - 11:13am
I had kind of hoped we could send a message to kids that attractive people come in different shapes and sizes. I don't care that some manufacturer wants to target a certain size/demographic; I do care when he essentially says that people who aren't his demographic are a bunch of losers that no one likes.
iVillage Member
Registered: 04-16-2009

Try being at the other end of the spectrum-thin and not tall. My kids find the clothes at AE too long;especially the arms of the hoodies, shirts etc..  They don't bother shopping there. Nothing ever fits.

iVillage Member
Registered: 05-27-1998
Thu, 05-09-2013 - 8:56pm

Clothes at American Eagle are for tall people? Seriously? I didn't know that. My son is very tall and very underweight, and has to buy pants that are too big in the waist in order to get the length he needs at AE. Fortunately, their boys' cargo pants come with belts so he can make the waist fit.

What sucks about the obesity issue is that it is increasingly harder to find clothes for thin people. Our best luck has been at Old Navy, which has close to the size he needs, but isn't the greatest quality.

ETA: thanks for the Le Chateau recommendation!

iVillage Member
Registered: 04-16-2009
Thu, 05-09-2013 - 1:32pm

Obesity is a serious problem. I am actually shocked by the increasing number of overweight young people. I can understand older people carrying extra weight but the young, no. It is actually very sad. They are setting themselves for serious health problems as they get older.

Should these young people be bullied because they are overweight? Of course not but they should be helped to loose the weight, to keep off the weight, to become and stay fit.

It is also true that those who maintain a healthy weight and are fit are viewed as being more attractive and tend to be more popular. Nothing new here. And Abercrombie & Fitch has a right to target a certain demographics. However, the CEO probably should not have said anything but let the clothes speak for themselves. But he is trying to promote his store as the "cool" place to shop. It was a marketing ploy and not anti-fat.

By the way, size 10 in the US is, I think, 14/16 here. That is actually not a small size; on the chubby side. You would have a hard time finding a size 16/18 in the trending stores here.   I would  hope that most young women can fit into size 16 or smaller. That would be very sad if they cannot.

I personnally have no problems with a store cattering to a certain body type and demographic. All stores do that. They just do not talk about it. For example, we all know here that clothes at American Eagle are for tall people.  Clothes at "Le Chateau" are for the petit, slim person.

 However, since the obesity problem does not seem to be abating, stores like Abercrombie & Fitch will have to start selling larger sizes to stay in business.

Plus, certain styles only look good on certain body types.

Avatar for xxxs
Community Leader
Registered: 01-25-2010
Thu, 05-09-2013 - 12:06pm

  Why disgust?  It is marketing.   It is not the only brand who has a niche.   It is like a size 0 woman complaining that Lane Bryant does not carry her size.  The CEO is not a bully.   He like others in the retail world have specific customer base in mind.  Bythe way it might be interesting to know Abercrombie was adventure wear and carried chainmail for worker on the Panama canal(stops poison darts).

dragowoman

iVillage Member
Registered: 08-13-2007
Thu, 05-09-2013 - 11:05am
It honestly doesn't surprise me much that they market to a specific audience. If you've ever been in one of their stores it is pretty obvious who they are targeting. That said, the comments made by the CEO just disgust me. Seriously disgust me. I will never ever give a dime of my money to that store ever again. What a bully!

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