'Pregnant' Boys in Chicago's Campaign

Avatar for cmkristy
iVillage Member
Registered: 07-05-2005
'Pregnant' Boys in Chicago's Campaign
Mon, 06-10-2013 - 10:37am

Oh boy, he’s having a baby.

It’s hard to ignore these images of teenage boys sporting “pregnant” bellies and that’s exactly the intent of Chicago’s new eye-catching teen pregnancy prevention campaign.

Launched last month, it aims to “spark conversations among adolescents and adults on the issue of teen pregnancy and to make the case that teen parenthood is more than just a girl’s responsibility,” according to the Chicago Department of Public Health.

You can see the ads on public transit buses, trains, platforms and bus shelters throughout the Windy City, with organizers specifically targeting areas around high schools and communities where teen birth rates are highest, said Brian Richardson, a spokesman for the Chicago Department of Public Health.


Interesting concept.  What do you think of using images of 'pregnant' boys in pregnancy prevention campaigns? 

 photo snowsiggy.png

Avatar for elc11
Community Leader
Registered: 06-16-1998

I think its clever. I especially like the kid on the skateboard, with one foot in childhood/carefree times and the other foot halfway to 18+ years of responsibility for another person. At least that's what I see, hopefully the target audience makes that connection too. 

As for why not aim for 18-19yo guys, I suspect that they want to reach them by 13-14, an age at which a number of boys are already sexually active. By 18-19 they may have fathered a kid or two.

iVillage Member
Registered: 01-21-2011

The images look creepy, but I think that's the whole point. I've known more than a few teen fathers and they always seem to look younger than you'd expect. If nothing else, at least the signs will get people talking and raise awareness of the issue.

Build your own free website for your family pictures! www.totsites.com
iVillage Member
Registered: 09-30-2011
I think it's a great idea. They need to hit home to these boys that they need to man up and be responsible for their actions. If it makes just a few of thing think twice and decide to use protection, than they've accomplished their goal.


"Minds are like parachutes. They only function when they are open."

iVillage Member
Registered: 05-12-2013

I don't like it. I think it is weird and in poor taste. And why would they use such young looking boys anyways? They look like they might be 13 or 14 years old. Why not target 18 and 19 year olds?

Community Leader
Registered: 10-01-2010

I have to agree - brilliant! I can't help wondering what the teens are saying about it?

iVillage Member
Registered: 05-09-2010

I had to give this some thought and I frankly find it brilliant. If it gets young males more involved in pregnancy prevention then bravo for the person who thought of this.