I just watched PBS's FRONTLINE: The Persuaders. It talked about what marketers are doing to cut through the clutter of advertising to reach consumers. The "advertising" in the 2004 election was a good part of the show. It talked about how horrible political messages are. I guess I knew, but it is so much more deceptive than I imagined. Wow. It's pretty interesting...frightening,too. This past election, 'Americans Coming Together' (ACT) gathered names and addresses of potential voters, drove to their homes, knocked on the door armed with a palm pilot that could show a small commercial geared just for them based on their demographics. It's expected campaigns will use this approach more and more rather than broadcast a broad message to the masses. Basically, they will hunt you down and say what research showed you wanted want to hear to win your vote. This is worse than a telemarketer calling. Don't knock on my door, leave me alone! I'll go out of my way to vote for whomever leaves me alone the most in 2008.
Check it out, quite interesting:
Marketers want to get deep into your emotions now. That's where it gets really scary - companies (and thus politcs) are using this company Acxiom(sp?). It has a huge database with your name, address, info on catalogs you receive, whether you like cats or dogs, are left-handed, which car you drive, etc. Geez, where is that Privacy Act when you need it?
P.S.: The next FRONTLINE is on Wal-Mart and whether it is good or bad for America. Interesting stuff and unbiased.