Babies at movies? Would you use this?

iVillage Member
Registered: 03-26-2003
Babies at movies? Would you use this?
15
Fri, 08-22-2003 - 12:24pm
Here's an article from my local paper. What do you think of this scheme?

Personally, I wouldn't use it. I'd rather rent a movie, or go to movies aimed at adults without my kids. A better idea, IMO, might be to offer childcare during some screenings. I also thought the marketing manager quoted was insulting towards SAHMs.

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Crybabies OK at Sandy theater

By Sean P. Means

The Salt Lake Tribune

Kristi Polatis has learned the hard way that fussy children and movie theaters don't mix.

"We quit going to actual mom-and-dad movies and just started going to kid movies," said Polatis, a mother of four living in West Jordan. Attending the James Bond movie "Die Another Day" last fall with her now year-old son, Polatis said, "I stood up in the most of the time."

And when a baby cries in a theater, another noise often accompanies it: the catcalls of other moviegoers. "You don't feel welcome, that's for sure," Polatis said.

A program starting Monday at Sandy's Megaplex 17 at Jordan Commons is aimed at letting parents with children under 5 see the latest movies -- as well as socialize with other moms and dads.

"For these mothers, who stay at home and have no social life and talk to their children all day, this is a chance to get out and say, 'I got to see the newest movie -- I didn't have to wait until it came out on video,' " said Natalee Flynn, marketing manager at Jordan Commons, who is coordinating the Megaplex 17's M.O.M. Club. (The initials stand for "Movies on Monday.")

The twice-monthly program that begins with Monday's 11 a.m. screening of "Freaky Friday" will provide an atmosphere for parents with babies to watch movies. Valet parking will be provided for strollers. Restrooms will have extra changing tables. House lights will be dimmed, but will remain on so parents can see their kids. The sound will be lowered, so babies aren't startled by the noise. Moms who nurse can feel less self-conscious because others will be doing the same.

And a crying baby in the theater won't be a big deal because "now you're going to have 50 babies crying at once," Flynn said. "It almost becomes white noise."

Megaplex 17, at 9335 S. State, will open its doors at 10 a.m. so parents can socialize. Flynn is organizing play-group activities and lining up businesses to give brief product demos.

Flynn said she got the M.O.M. Club idea from Reel Moms, a successful program launched by the Loews Cineplex Entertainment movie chain in October.

According to Kerry Fuhrman, marketing manager for Loews in New York, Reel Moms started after her boss's wife had a baby. "She said, 'I hate that I can't go to the movies anymore,' " said Fuhrman, who was given the charge to create a program for movie-loving mothers.

The first Reel Moms started in Manhattan and quickly expanded to 18 Loews theaters nationwide, with another dozen starting it by the end of September. (Loews, once a big presence in Utah, now runs only one multiplex here, the Layton Hills 9. Fuhrman did not know whether Reel Moms might be introduced there.)

Flynn said Megaplex 17 will modify the Loews concept for Utah audiences. M.O.M. Club parents can bring several children (kids 5 and under will be admitted free with a parent). Because those older children can recognize what's happening on the screen, M.O.M. Club will limit itself to PG and PG-13 movies.

Fuhrman said she was surprised by the overwhelming response Reel Moms has received.

"A lot of these markets, we didn't realize how big it would be," Fuhrman said. "They're just so happy that they can do something adult for a change."



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iVillage Member
Registered: 05-28-2003
Fri, 08-22-2003 - 12:34pm
I love the idea! I wouldn't necessarily take my 4 year old, but with my baby (who won't understand the movie so it's not imperative that I choose a movie that is "age appropriate"), I'd totally go! I love the idea!

HOWEVER, I do have one comment: This is at 11am? What about us WOH FT Moms who want to take advantage of this? What about having one Sat morning? The theaters probably won't go for it since the weekends are important for their sales and they won't want to limit it to the moms/dads. Bit OT but also on topic -- I got an email recently from a baby clothing store announcing these little baby/mommy sessions for handpainting, music by some kid friendly musician, etc. but it was for a weekday morning! They want the business from WOHMs but don't want us to participate in their activities????
iVillage Member
Registered: 12-12-2002
Fri, 08-22-2003 - 12:39pm
Okay, I'm sorry, I cannot finish your post. I cannot get past this line:

"For these mothers, who stay at home and have no social life and talk to their children all day, this is a chance to get out and say, 'I got to see the newest movie -- I didn't have to wait until it came out on video,' " said Natalee Flynn, marketing manager at Jordan Commons, who is coordinating the Megaplex 17's M.O.M. Club. (The initials stand for "Movies on Monday.")

WHAT!?!?!?!? So now I have no social life? I only get to talk to my kids all day? Is this woman really as stupid as she sounds? ROFL...quite a pathetic statment for someone who I would assume is "educated". Amazing, truly amazing!

Okmrsmommy-36, CPmom to DD-16 and DS-14

Avatar for akpennington
iVillage Member
Registered: 03-25-2003
Fri, 08-22-2003 - 12:43pm
I would use it. I think it's a great idea and wish it was more widespread. Here we have a theater with 2 screens containing a cry room in the back. We used it often when the kids were infants. (but it was filthy)


But, what's up with the insulting tone towards SAHPs? I would assume her intentions were good when she said those things... but geeze!

iVillage Member
Registered: 05-28-2003
Fri, 08-22-2003 - 12:45pm
OK -- that sentence does sound dumb and quite patronizing, but *some* SAHMs have said to me that sometimes they feel like going nuts being at home all day (these are women with babies). They sign up for mommy and me classes and some have gone back to work PT to be able to have contact with more people and with adults. Maybe others come to the ivillage message

boards. :-)

Of course, this isn't true for everyone but I think it does happen for some SAHMs.
Avatar for akpennington
iVillage Member
Registered: 03-25-2003
Fri, 08-22-2003 - 12:47pm
I read it differently. It says it begins with an 11am showing of FF. Hmmmm. If it was only and 11am showing then I (a SAHM) wouldn't be able to use it either.
iVillage Member
Registered: 05-28-2003
Fri, 08-22-2003 - 12:49pm
You're right. The first of these at that theater is that Monday 11 am showing. They didn't say what the schedule would be after that.
Avatar for cindytree
iVillage Member
Registered: 03-28-2003
Sat, 08-23-2003 - 12:03pm
This doesn't appeal to me at all, and I would never leave my children at a theater child care facility. If I go to a movie that isn't specifically for kids, I don't want kids, mine or anyone else's, along. More and more, our family just waits for the video to come out to see a movie.

iVillage Member
Registered: 03-26-2003
Sat, 08-23-2003 - 8:13pm
A friend of mine with an infant has been discussing the idea with the managers' of several area theaters. At least two have considered the idea seriously enough to schedule more than 2 discussion meetings with her.

I think the idea is a good compromise for parents who want to see some of the latest movies but don't want to leave a nursing baby home. It's not perfect, by any means, but seems like an interesting concept.

iVillage Member
Registered: 05-28-2003
Sat, 08-23-2003 - 8:26pm
I thought the deal here was that the kids *wouldn't* be left at the care facility. The kids can be *in* the theater with the parents
iVillage Member
Registered: 04-08-2003
Sun, 08-24-2003 - 11:49pm
Why not try a drive in theater

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