Social Networks Influence Vaccination Decisions
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|Thu, 04-18-2013 - 2:31pm|
An article from Time discusses how parents are highly influenced by their family and friends opinions when making decisions regarding vaccinations:
Parents reported they paid the most attention to their spouse or partner’s opinion. Pediatricians were next in line, followed by friends and relatives.
Here’s why that’s important: 72% of nonconformers’ friends and relatives advised them to disregard CDC recommendations compared with just 13% of conformers’ friends and family members. In other words, says study author Emily Brunson, changing parents’ attitudes about vaccines may be a matter of influencing the people who are influencing parents in the first place.
Read more: http://healthland.time.com/2013/04/15/how-social-networks-influence-a-parents-decision-to-vaccinate/#ixzz2QqBLFaia'
How influential do you find social media when it comes to making decisions regarding vaccinations? If you share articles regarding vaccinations on social media sites, what do you hope to gain?