Study Finds Soda Sales Go Flat in School
Find a Conversation
|Tue, 03-09-2010 - 7:50am|
Study Finds Soda Sales Go Flat in U.S. Schools
Sales of soda and other sugary drinks are fizzling out across secondary schools in the U.S., according to a report released today.
The exact figures are pretty significant: Schools received 95 percent less full-calorie soft drinks between 2004 and 2009, which translates to 88 percent fewer beverage calories available for consumption during the school day.
That's great news for parents, who have seen childhood obesity rates triple (yes, triple) since 1980—a jump so jarring that even first lady Michelle Obama has joined the fight against the trend with her recently launched Let's Move campaign. And the folks behind the study—the American Beverage Association, the William J. Clinton Foundation and the American Heart Association—are calling the news "a significant shift in the beverages being shipped to America's schools."