there goes the neighborhood... monday morning reading brought me to this did you know

iVillage Member
Registered: 08-06-2009
there goes the neighborhood... monday morning reading brought me to this did you know
6
Mon, 11-08-2010 - 12:32pm

everything shrinks in a recession besides our GDP, investment portfolios now it is toliet paper rolls. I thought the other day we were going through toliet paper faster... guess it isn't my imagination. In Fortune Magazine they have a chart showing how Scott 1000 in 1995 was 4.5"x4.5". In 1999 they trimmed the size to 4.5 by 4.1 and called it a softness enhancement. In 2006 the size dropped to 4.5 x 3.7 when a pattern was added. Now they have reduced it again 4.1 x 3.7 claiming the " 10% strength product enhancement." Scott's 1000 have reduced the height of their product from 9" to 8.2" so they can get more on truck reducing their fuel costs 12-17%!

Cottonelle Double Rolls are 4.2 inches wide but their sheet count went from 308 to 260 last Februrary.

Angel Soft Double Rolls went from 4.27 inches wide and 352 sheets to 4.0 inches wide and 300 sheets in April.

Charmin ultra soft big roll went from 4.27 inches wide and 200 sheets to 176 sheets in July.

Quilted Northern Soft and Strong Double Rolls went from4.5 inches/ 286 sheets to 4.0 inches and 242 sheets in Sept!

How about that for Monday morning trivia!!!!!!!!

Anybody seen the tube less rolls from Scott yet?

Did you notice your roll sliding on its dispenser?:smileyvery-happy:

Avatar for suzyk2118
iVillage Member
Registered: 07-30-1997

That does explain some things...

One thing I

iVillage Member
Registered: 08-06-2009

iVillage Member
Registered: 11-28-1999

It's pretty common for sizes of products to shrink so the mfr. can keep them at the same cost.

Avatar for suzyk2118
iVillage Member
Registered: 07-30-1997
So THAT's why I've had to add more stuff to it (peppers, green pepper, mayo, eggs, relish) to make the regular size sandwich...just did that yesterday...
iVillage Member
Registered: 08-06-2009

Hi Liz

Good capture on the tuna! I hadn't noticed. Maybe because we get the huge can to share with the dogs and cats!

Wonder if they noticed they are getting less?

The Fortune mag article said our ice cream containers and frozen oj cans are now smaller too!

Did anyone notice? I buy fresh oj juice since moving to FL. My ice cream habits have gone to more a chipwich or dove bar addiction since the boys are no longer here.

I noticed my Snickers bar getting bigger!

Avatar for elc11
Community Leader
Registered: 06-16-1998

I've been noticing this for a while. First on the Dreyer's/Edy's ice cream which used to be a half gallon, now its 1.75 qts. Then I read an article about this shrinkage in potato chips packages, there is an industry term for it that I don't remember but the gist is that they keep the package roughly the same size but put less product inside and if you don't check the weight you likely won't realize you're getting less for the same old price.

I figured out about the t.p about a year ago. I buy big packages (like 24 or 36 rolls) when its on sale and put the individual rolls on a shelf. I had a couple of Northern rolls left over and noticed that they were slightly taller (wider) than the newer rolls. We also have an old house and the triple rolls don't fit in one of the bathrooms so i only bought them the one time.

Just today I bought a new jar of Kraft mayo. Guess what? They "redesigned" the jar and it contains 30 ounces, down from the 32 ounce size that mayo has come in for years.

I'll bet we're going to be seeing more and more of this. Cash strapped consumers will do without instead of paying more so the manufacturers have to come up with ways to keep prices the same.