Selling "Sexy" to 3 Yr Olds?!?

iVillage Member
Registered: 04-08-2008
Selling "Sexy" to 3 Yr Olds?!?
3
Fri, 05-03-2013 - 10:37am

Remember Candy Land? Bet you don’t remember Princess Folly being sexy or Queen Frostine being busty and wearing fishnets! Good old, wholesome Candy Land has gone the way of Disney Princesses and Bratz dolls.

According to the toy makers they are simply “reflecting the changing taste of their demographic.”

Sadly, they aren’t wrong. In study after study very young children have been shown to prefer thinner and sexier characters. Girls prefer a midriff-baring, mini-skirted doll to one wearing jeans and a t-shirt, and when asked to choose a game piece to represent themselves, they prefer a thin game piece to a “normal” weight or fat game piece (going so far as being unwilling to touch the fat piece.)

http://www.ivillage.com/um-so-i-guess-candyland-sexy-now/4-a-534959

Goodness.  What do you think of the changed/updated Candy Land characters?  Would you avoid buying the newer versions of the game because of the changed look?

iVillage Member
Registered: 09-12-2003

I think disney has come along way with its female characters. I only have boys so been spared the princess thing but if you look back they were helpless without a man. What lesson does that sell? As for sex appeal, the early princess movies where from my generation and before so very conservative; In the 90s its Jasmine and the little mermaid, where we see more skin but also it was a mermaid so what do expect swimming in nun garb. Even Jasmine's was more culture but I do think the less concervative generation does play a role. Would a mom of the 50s buy a jasmine midrift showing costume for her little girl? More importantly would a dad of that generation approve.

We are definately a more sex driven society and we as parents are just as much to blame as those creating the products. If we buy it they will continue to make it. Same with the clothing styles. As long as parents keep buying it they are going to keep selling midrift showing tops and micro minis for girls of all ages.

As for the skinny thing. Thats the fat police and we are going to end up with a generation of anorexics. Here schools check their BMI, the are lectured about healthy eating. Which in itself isnt bad but then its the making eating a cookie a sin or being anything but rail thin unhealthy. My oldest is skin and bones and DH and I joke we need to get some fat on him. Healthy fat so he doesn't look like a starving kid in Africa picture and he freaks out!

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iVillage Member
Registered: 04-08-2008

I agree with you about the DIsney characters. I don't think they are overly sexual at all.  Like you, I've honestly never paid attention to what the characters look like.  I wonder if we, as adults, make too big of a deal about things that kiddos never even notice?  

Community Leader
Registered: 07-26-1999

I'm going to have to go into the closet and pull out our candyland game to see what it looks like because honestly, as many times as we've played it, I don't think I've ever once noticed the characters on it!  My kids love Winx which I think is a bit over the top at times when it comes to sexiness, but I'm not going to outlaw it at all.  I don't feel like disney is over the top when it comes to sexiness at all, but I do hate the bratz and monster high dolls.

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