Walmart Pulls Naughty Leopard Costume

Avatar for Cmmelissa
iVillage Member
Registered: 11-13-2008
Walmart Pulls Naughty Leopard Costume
Fri, 09-27-2013 - 3:46pm

What on earth were their merchandisers thinking in stocking this product?

Exactly when Halloween transformed into an excuse for adults to wear "sexy pirate" outfits may never be known, but Wal-Mart (WMT -0.48%) is now finding out that pushing "naughty" costumes for toddlers is going over as well as slipping razor blades into apples. 

After complaints from parents, the retailer is pulling a costume called "Naughty Leopard" from its shelves, reports the Houston Chronicle. Some worried the outfit tapped into a "sex sells" strategy that sexualizes children. 

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What would you do if you saw a costume like this at your store? 

Avatar for cupcakebabe
iVillage Member
Registered: 11-09-2011
Fri, 09-27-2013 - 3:57pm

Uh, bad naming. I'm thinking this is similar to mis-translating. It was undoubtedly made in another country and they probably didn't think anything of the term naughty - copying it from the adult version. The costume itself doesn't look naughty at all.

I would have questioned it and reported it, and definitely wondered why someone didn't notice.