No matter how much people say they are looking for someone smart, who they can trust and laugh with, they have an unconscious desire to attain a sexually attractive partner  — which applies both to men and women, at similar levels — the researchers found.
They even developed a quirky word test to figure out how important physical attraction is to a person, on an unconscious level.
"People will readily tell you what they value in a romantic partner," study researcher Eli Finkel, of Northwestern University, said in a statement. "But study after study shows that those preferences don't predict whom daters are actually attracted to  when they meet flesh-and-blood partners. Now we can get under the hood with this quirky methodology to see what people actually prefer in live-interaction settings."