Check out this video on YouTube: http://www.youtube.com/watch?v=Yda8RtOcVFU&feature=youtube_gdata_player  Here is an ad titled "Sugar is Killing Us" by Fred, a water company, It does a good job of telling a complex story quickly, without jargon, and with a light enough touch to make it a scientifically grounded message. I shared it with my boys, even tho I probably am more the fructose fiend then them. How do we entice sweet folk into serious self examinations? (speaking of one biggie who went to fructose in their recipe...read today that coke is no longer going to be available in bottles). Does your college student drink sodas, Gatorade, or HiC? The clip makes a contention that folks can be convinced en masse to change their eating habits and "force the food industry to produce healthier food and stop adding sugar," well, it's a sweet idea. Hard to hear how our kids generation will be first to not outlive their parents!