Passangers aboard Air New Zealand won't be sitting through a very dull safety video -- instead they'll see a clip that features Gollum crawling through the aisles and Peter Jackson finding the One Ring on the cabin floor! It's pretty neat, including an aircraft pilot outfitted as a Grey wizard, an elf explaining how emergency oxygen masks work, passengers trying to pronounce "Mordor," and even Jackson uttering the infamous phrase "my precious" to the ring.
What do you think? I'd certainly be paying a lot more attention when it played! LOL