Call it an optical illusion: Upturned eyelashes look longer than very straight ones. Putting a kink at the lashline of your fringe not only grants you fuller, longer-looking lashes; it helps you fake a wide-eyed doe look, too.
Whether you achieve the effect through the wave of your eyelash curling wand or an eyelash perm, however, comes down to your personal preference for convenience and safety.
Why Would Anyone Perm Their Eyelashes?: http://www.ivillage.com/eyelash-perm-what-are-eyelash-perms-are-they-safe/5-a-534606 
The eyelashes in the picture are just gorgeous!! Would you ever consider perming yours?