Even as more and more clothing manufacturers start to make clothing in plus sizes or, as I like to call them, sizes, Abercrombie and Fitch is proudly bucking the trend. It’s not just plus sizes either, A&F women’s pants only go up to a size 10. If you’re a man you can get up to an XXL -- as to not ostracize football dudes and wrestlers.
CEO Mike Jeffries explained it all in a 2006 interview with Salon , “In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely."
A&F is promoting the idea that being cool and being fat are mutually exclusive by making sure that, if their clothes are what’s cool, then fat kids can’t have them. In a time when appearance-based bullying is the most common kind, and eating disorder rates among kids have exploded, A&F wants you to know that if you are a woman above a size 10, you “can’t belong”. Keep it classy A&F. Obviously every thin kid isn’t popular -- one wonders who else they keep out of their clothes if they could find a way.
How do you feel about the comments made by the CEO of Abercrombie & Fitch? As a parent would these comments prevent you from shopping there in the future?