That's what the author of the following Slate article is proposing:
Seitz-Wald interviews some experts like Nina Shapiro, a professor at UCLA, who notes that anti-vaxx sentiment is "a little bit of a trend." She describes it as "I’m going to be pure and I want to keep my child pure." But that doesn't quite get at why there's such class differences here, since presumably people of all stripes object to the notion of poisoning their children and therefore are vulnerable to propaganda that paints vaccinations as poisonous. I'd posit that refusing vaccination has become something of a status symbol, a way to distinguish your special snowflake from the herd. It's in line with other trends of varied inherent value, such as putting your kid in a private school, not allowing him to ever eat trashy "kid" food like hot dogs or macaroni and cheese, or forbidding her from engaging with pop culture.
What do you think?