A new public service announcement from Moms Demand Action for Gun Sense in America  (the same group behind a series  of provocative print ads earlier this year) paints a stark picture of what kids face as they go back to school  this year. In the PSA, a typical suburban family gets going  with their day -- the mom drinking her coffee, her son brushing his teeth, the family eating breakfast. But then the music turns eerie as the mom straps her son  into a bulletproof vest with a target on it, and send him on his way.
This Shocking New Anti-Gun PSA Will Disturb You- http://www.ivillage.com/new-psa-gun-control-commercial-hard-watch/6-a-545789 
What's your take on the ad? Is it too extreme or does it encourage change?