It is the year of the Horse in East Asia. This is a 15 day celebration where returning home is traditional. For single women it is a trying time. The tradition is for single women to bring their boyfriends to meet the parents. In China a law enacted in 2013 require children to visit their parents! Bring home the prospective husband is considered a necessity.
Many women are involved in their careers and really don't have time for this tradition. So they hire a "boyfriend". And you thought there was pressure to get a mate!