WATCH: George Clooney Pleads for Darfur Aid on 'Today'

The do-gooding actor says if the U.S. takes diplomatic action now, we have a shot at preventing a civil war in Sudan

During this year's Emmy Awards, George Clooney was bestowed with the prestigious Bob Hope Humanitarian Award for his tireless work to raise money for tragedies such as 9/11, Hurricane Katrina and the earthquake in Haiti.

Now Clooney is, once again, putting forth his efforts to lend a helping hand for a cause he's championed before: Darfur. The 49-year-old actor-humanitarian is making a desperate plea for diplomatic action in the Darfur region as Sudan is once again faced with the possibility of a civil war.

During a visit to the Today show, Clooney sat down with Ann Curry to discuss their visit to the Sudan and what can and should be done next to save the lives of millions.

"I think it can be stopped," the Oscar winner told Curry of the possible war. "We stopped (the last conflict in Darfur) in 2005 with diplomacy. We didn't stop it with soldiers. So, yes, if we get involved now, we have a shot."

Still, Clooney, who has set up a website called, is urging that something be done much sooner than later. "The Secretary of State said it's a ticking time bomb," he says. "The CIA said this is the next genocide if we're not careful -- it is the biggest risk. The president (who Clooney will meet with to discuss the problem) has said as much." 

Clooney also acknowledged that some may not take him seriously about this. "It doesn't matter what I believe, because obviously I'm an actor," he says. "Everyone acknowledges that this is what is going to take place if someone doesn't moderate and mediate… I'm just trying to say it as loud as possible."

But the actor says, for him, getting involved is a no-brainer. "It's an awful lot of people that are in danger and what are you going to say to the next generation?" he said. "That you stood by and did nothing?"

Watch the full video below of Curry's interview with Clooney discussing the looming crisis in the Sudan.



What do you think of George Clooney's latest humanitarian effort? Chime in below!

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