Photo Credit: YouTube
According to Upworthy, less than 3 in 10 graduates in STEM disciplines are female, and only about 1 in 10 actual engineers are women. After all, as Barbie said, math is hard! But this commercial aims to change all that with its depiction of a girl-created Rube Goldberg contraption dialed up to 11, all set to a subversive rewrite of the Beastie Boys “Girls.”
Another ad from GoldieBlox, which explains the philosophy behind its products, is a finalist in a competition to win a free ad spot in the Super Bowl. It’s gotten our vote -- how about yours?