The best part about the ads (other than the fact that they are actually announcing that one of my favorite shows is on its way back into my life, Sept. 1) is that the show is using actual "criticisms" from naysayers to promote the raciness of the teen drama.
The Boston Globe screamed GG was "Every Parent's Nightmare," while the Parents Television Council said the show was "Mind-Blowingly Inappropriate." So the creative minds slapped the comments on poster, complete with a sexy photo of some of their hottie stars, and, voila!, advertising gold!
It's so good that the PTC continue to steam over the move. "I think it reeks of desperation, if they have to position themselves as so edgy and so controversial that they've been called out by us," their director of communications said. While the CW marketing boss thinks everyone should just refrain from getting their grandma panties in a bunch.
"What we're trying to do is communicate with the audience in a way that they like and can appreciate," he said. "This sort of campaign resonates with someone who likes Gossip Girl -- specifically, women ages 18 to 34." The objective was finding "well-written headlines that are provocative and would catch our viewers' attention and, in a tongue-in-cheek way, capture what the show is about."
A job well done!