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Conscious Beauty

Buy products that help the earth

Commit to being cruelty-free. The Body Shop is well known for not testing its products on animals, but is not alone. Many brands ‑- from VO5 to Frederic Fekkai ‑- steer clear of animal testing. Aveda, founded in 1978 by an environmentalist/hairstylist, is all about protecting the planet and using PCR packaging and organic ingredients whenever possible, as well as being cruelty-free. Aveda's Earth Month campaign called "Save Our Power Plants," will help protect endangered plant species threatened by suburban sprawl, pollution and global warming. The company will donate 50 cents from each sale of its uplifting Rosemary Mint Shampoo and Conditioner. Available at Aveda.com.

Protect yourself along with the environment. It's not always about you helping save the environment ‑- sometimes it's about products that protect you from the environment's rough touches. Feel good about beauty helpers developed without animal testing, such as Frederic Fekkai Sun Protectant Spray for Hair, with shea butter extracts and sunscreen, and Technician Glaze, which shields hair color from the elements. Available Frederic Fekkai.com.

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