Photo Credit: Julio Cortez/AP Photo
Hasbro is off our naughty list this year.
Thanks to the efforts of 13-year-old McKenna Pope, the toy manufacturer will begin producing Easy-Bake Ovens for both girls and boys starting next year, reports the Associated Press.
Inspired by her 4-year-old brother (and future foodie), the teen from Garfield, New Jersey launched an online petition through Change.org earlier this year, asking Hasbro to sell the oven in gender-neutral colors and to also include boys on the boxes and in the ads -- something the company hadn’t done in the toy’s 50-year history.
The petition received over 44,000 signatures and support from celeb chefs like Food Network star Bobby Flay. Motivated by the response, the company invited McKenna and her family to its headquarters in Rhode Island on Monday to get a sneak peek of the new boy-friendly model and offer feedback.
McKenna told the AP that her brother, Gavyn Boscio, thought the new design was "awesome."
Apparently, the new color scheme and design has been in the works for about 18 months, John Frascotti, Hasbro's chief marketing officer told the AP. But we’re betting McKenna’s determination may have put the plan into overdrive.
This latest version transforms the “girly” toy using black, silver and blue hues. (The current purple oven will still be available as well.) Plus, Hasbro promises to feature boys and girls in the product’s marketing and packaging. While we would have liked the oven to be redone in a gender-neutral color (like green, yellow or red) that would appeal to girls and boys alike, two ovens are still better than one.
The updated oven is set to debut at the New York Toy Fair in February and be on store shelves next summer. Start your 2014 holiday planning now!