Fading is unavoidable (unless you live in outer space). Air, sun and harsh shampoos can all contribute to this problem. In addition, red dyes tend to fade faster than other colors. If it's too soon to color again, try a gentle semipermanent, a rinse or a color-enhancing shampoo to perk up your look. To help minimize fading, use a gentle shampoo and cover up at the beach.