Beauty on the Brain: Study Finds Attractiveness Is Like a Drug

Research shows finding someone attractive stimulates the same part of your brain that reacts to morphine

Ever feel like staring at a picture of Brad Pitt makes you feel a little loopy – maybe even like you’re high? Ladies, this is your brain on the drug otherwise known as beauty.

LiveScience reports recent research out of Norway’s University of Oslo finds that when you see someone you find attractive, the part of your brain that reacts to morphine is stimulated.

The all-male study divided participants into two groups: One was given morphine, the other an opioid suppressor. The guys on the drug rated photos of women by how attractive they found them and were studied on how long they looked at each image, according to LiveScience.

Those on drugs ranked the obviously beautiful women highest, and spent more time on them, while those taking the suppressor didn’t rank those women as high or look at them as long.

So, what does this mean? An opioid that controls rewards, pain, and addictive behaviors, may bring on feelings of reward when it comes to choosing a partner – in other words, the prettier, the more desirable.

“Being attached to someone, like a romantic partner, is rewarding for people," Olga Chelnokova, who worked on the study, tells the website.

Alrighty then. We’re going back to that picture of Brad Pitt.

Lesley Kennedy writes for ShopAtHome.com. Follow ShopAtHome on Twitter @shopathome and Lesley on Google+.

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