How to Drive a Hard Bargain

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Sara Eckel on May 16, 2010 at 3:15PM

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How to Drive a Hard Bargain

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How to Drive a Hard Bargain

By Sara Eckel

We've all negotiated at some point in our lives, whether for a house, a car or a raise. But haggle over the price of a purse or pair of jeans? A recent Consumer Reports survey found that an increasing number of Americans are doing just that, with 66 percent of respondents saying that since the economy soured they have bargained for a better deal on everything from clothing to furniture to cell-phone bills-usually with success!

"Ever since the economy went bad, people are negotiating for things they never negotiated for in the past," says Deborah M. Kolb, Ph.D., a professor at Boston's Simmons School of Management and author of Everyday Negotiation. "In our culture, people didn't negotiate at department stores-until now." Here's how to talk down the price of just about anything.

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