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-The Looney Tunes are Going Back to Their Roots
Next fall we can expect to see a comeback from the Looney Tunes on Cartoon Network and I can’t wait. My generation grew up with Bugs and Daffy fighting over which hunting season it was. We giggled at Porky’s stutter and laughed at Yosemite’s lisp. Speech impediments aside, we enjoyed the antics of those crazy characters at least once a week. Who can forget Sylvester’s attempts at devouring that smart little Tweety or Wile E. Coyote’s plans to catch the Road Runner being foiled by falling anvils and acme dynamite? Those are the characters we’ll be seeing in the new series – the one’s we grew up with.
Warner Bro’s has tried in recent years to reinvent these quirky folks with little success, from the Baby Looney Tunes to the Loonatics Unleashed. If it weren’t for the 1996 movie Space Jam, I don’t think my kids would be able to pick Tweety out of a bird sanctuary. Warner Bro’s strayed from the formula that made the Looney Tunes a hit and they paid the price. The NY Times reported that the Looney Tunes sales have been on a downward climb for 8 years. The NYT then estimated that the it will cost about $750,000 per episode to revive these classic characters. The question is, “Will our kids embrace these kooky characters when there’s so much other stuff out there for them to choose from?” With a huge budget and parents like me ready to join the cause – I certainly hope so.
Warner Bro’s has tried in recent years to reinvent these quirky folks with little success, from the Baby Looney Tunes to the Loonatics Unleashed. If it weren’t for the 1996 movie Space Jam, I don’t think my kids would be able to pick Tweety out of a bird sanctuary. Warner Bro’s strayed from the formula that made the Looney Tunes a hit and they paid the price. The NY Times reported that the Looney Tunes sales have been on a downward climb for 8 years. The NYT then estimated that the it will cost about $750,000 per episode to revive these classic characters. The question is, “Will our kids embrace these kooky characters when there’s so much other stuff out there for them to choose from?” With a huge budget and parents like me ready to join the cause – I certainly hope so.
