If you ever wanted to find out why the New York Times is in such financial trouble, you just have to peruse the latest gem vomited out by the “Critical Shopper” Cintra Wilson in her diatribe titled “Playing to the Middle.” In this bile soaked missive the elitist scribe takes on JC Penny and the fact that it had decided to “invade” Herald Square. You see the Times hates you and is happy to tell you that to your face.
JC Penny is a retailer who services a vast portion of Middle America who has sold designer lines which were specifically created for them as a mass marketing tool for designers to market their lines at a lower price point albeit with lesser fabrics and quality. The snobby author calls it “Masstige…a fusion of mass and prestige….in which designers put their good name on down-market lines of affordable luxury.” I mean why would a designer want to market his designs at an affordable price point to introduce his line to a larger audience who might graduate to his “real line?” He would get a new audience and make money. He must be a fool. Certainly he should be mocked for it; after all it is so déclassé.
The elitist reporter says “It took me a long time to find a size 2 among the racks. There are however abundant sizes 10’s, 12’s and 16’s.” Yes there is plenty of stuff for you fatso. She actually condescends to say that she found two items that she might have bought “if I was a size 18, I would rejoice.” Gee thanks a lot beyotch.
Ms. Wilson continues to mock the sizing and even attacks the mannequins saying “the probably need special insulin-based epoxy injections just to make their limbs stay on….It’s like a headless wax museum devoted entirely to the cast of Roseanne.” She damns Penny with faint praise saying it meets a niche market that is neglected by the “snobby, self obsessed little island.” Well except for this article.
You see, it is a big world out there. There are loads of people who are not a size 2 and they want to look good. They might not have a great deal of money to spend but they want quality clothing that has some style. Big shot designers could do a lot worse than offering their goods at an affordable price point in this market. At the very worst they would make money. At best the customer would seek out their higher end product lines for an occasional purchase. It’s a win/win anyway you look at it.
To answer the original stupid question, JC Penny opened in Herald Square because they thought they could make money. Not just from regular New Yorkers who favored their price point, but from tourists who are familiar with Penny from the mall near their home. That’s why the Olive Garden and Thank God It’s Fridays in Times Square are always packed. People like what they are familiar with and when you give people what they want you make money. That’s business 101.
So if you don’t want to be a condescending hipster-doofus you might want to give JC Penny a try. Not all of their clothing is great by any means but you can pick out an outfit or two and find a nice top or skirt. Just go by the rules we have talked about. Look for fit and fabric. Don’t settle for something that is boxy but look for something with that fits your shape. Try and find a quality fabric, don’t settle for cheap polyester because you can spend your money more effectively elsewhere. (There are very nice high-end polyesters) Pick out a nice pattern or print and look for colors that complement your skin tone. Be a discriminating shopper but don’t discriminate against a store because it’s not cool enough for the New York Times.
Have you ever found something you loved at JC Penny?