iVillage Wins OMMA Award for 50 Best to Worst States for Women Series

Nearly a year ago, iVillage began a 3-month investigation to determine the best to worst states to live in for women. Last night, the results of our analysis of the 50 Best to Worst States for Women won an OMMA award in the category of Web Site Excellence—Reference, Education.

What better time than an election year, when we have the ears of local and national politicians, to start a conversation about the issues that matter most to women? We began our research by taking a hard look at what’s most important in our day-to-day lives as women and came up with healthcare and wellness, economic well-being, what helps and hinders working moms, the number of women in elected office, reproductive rights and education.

We gave the most weight to jobs and the economy and healthcare. On health, we asked: How many women are insured? How likely are they to get their annual exams, exercise, eat properly and not be overweight? In economic terms, what’s the median income for women? How many own their own businesses? We weighed access to affordable childcare -- because how can a woman get ahead if help for her kids is out of reach? After that came another important factor: female representation in both the state and national governments. (We were pretty shocked by how much improvement is needed in this area.)

After examining data from a dozen expert sources, we revealed our rankings of the 50 Best to Worst States for Women. With healthcare coverage for more than 90 percent of its women and more than one-third of women holding a college degree, Connecticut took top honors. Mississippi, which has the highest rate of female poverty and the lowest median earnings, came in last.

How did your state do? Read our Best to Worst States report to find out. We hope it will inspire and empower you to get involved, take action and make sure your needs are being represented by elected officials.

The OMMA Awards (Online Media, Marketing & Advertising) celebrate the year’s most innovative online advertising, creative campaigns and Web sites across 65 categories. They are given by Mediapost Communications, a top publisher of digital marketing and publishing news. Click here to see a full list of the 2012 OMMA award winners.

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